TikTok is the only platform where an account with a hundred followers can be shown to a million people, because TikTok's feed judges the video rather than the account behind it. The price of that reach is that each TikTok video lasts about 48 hours, so you need a posting schedule that does not let up. The full comparison table puts all nine social media channels side by side.
TikTok can take 100 followers to a million views, for daily posting
TikTok shows your videos to strangers for free, and stops the moment you stop posting:
- TikTok shows your videos to more strangers than any other platform on the internet. TikTok's For You feed ranks new videos on finishes, rewatches and shares rather than follower count, so mid-tier TikTok creators get 70 to 90% of their views from people who do not follow them.
- TikTok's average of 18,000 views per video hides a far lower typical video. The typical TikTok video gets hundreds to low thousands of views. Average views for small TikTok accounts fell about 23% from 2024 to 2025.
- A TikTok can be made in under an hour on a phone, the lowest skill and equipment needed of any video platform in this comparison.
- A TikTok video gets half its views within days, because TikTok's feed favours videos from the last 48 hours, so you have to keep posting. TikTok itself recommends 1 to 4 posts a day.
- TikTok bio links convert clicks at a decent rate for a social media feed, but tracking those clicks often breaks. The link in a TikTok bio converts about 3.4% of the people who click it, and those links open in TikTok's in-app browser, which is where the tracking breaks.
Use Repeat Recorder to rehearse your TikTok opening line
TikTok judges the video rather than the account, so every TikTok upload has to hold viewers in its first few seconds of talking, which is the one part of a phone video nobody practises. Repeat Recorder, one of my own apps, records you and plays the recording straight back without you touching the phone.
- Repeat Recorder plays every take back and starts recording again, so you can run the same opening line twenty times hands-free.
- A TikTok is often made in under an hour on a phone, which makes rehearsing what you say the cheapest part of that hour to improve. On TikTok, no follower count rescues a video that viewers leave in its first seconds.
- Repeat Recorder saves the takes worth keeping into favourites and into folders you name yourself, which is what a week of daily TikTok posting needs.
Conclusion: whether TikTok is worth growing, in one glance
- TikTok's For You feed ranks each video on finishes, rewatches and shares rather than on your follower count, so a 100 follower account can be shown to a million people.
- TikTok's headline average of 18,000 views per video hides a typical video that gets only hundreds to low thousands of views. Plan your TikTok results on the typical video's views rather than the average.
- Average views for small TikTok accounts fell about 23% from 2024 to 2025.
- Only start growing TikTok if you can post four to six times a week, because TikTok's feed favours videos from the last 48 hours and shows a video to almost nobody after that. Use TikTok for cheap awareness and impulse clicks, not purchases people think over, because TikTok's in-app browser often breaks tracking.